Italian Shopping Festival 2016 to Open in Changsha

Italian Shopping Festival 2016 press conference is held in Changsha.

　　Zhou Yue, deputy director of the Department of Commerce of Hunan Province, introduces the Italian Shopping Festival 2016.

　　Cristiano Varotti, general director of Marche Region Desk in China, introduces the Festival too.

　　The Italian Shopping Festival 2016 will open at Kaifu Wanda Plaza, Changsha, from Jan. 23 to Jan. 31, as was released at the press conference yesterday morning. Zhou Yue, deputy director of the Department of Commerce of Hunan Province, and Cristiano Varotti, general director of Marche Region Desk in China, introduced the festival details at the conference.

　　This is to be the first Italian commercial fair held in Changsha, and also a big promotion debut of a variety of Italian brands in China’s market.

　　More than 40 Italian brands will greet Hunan consumers during the Festival, such as Aziendaagricola Bisceglia, Masseria LiVeli, Collane, Sapone di un Tempo, Anibaldi, Design Italian Shoes, Prodottipugliesi, and Evan Caffè. They will offer various made-in-Italia products covering food, wine, makeup, even cars and yachts.

　　Meanwhile, B2B Round Tables during the Festival will facilitate exchanges between Italian retailers and Chinese e-businesses, to promote Italy-Hunan commercial cooperation.

　　Beyond that, a series of Italian cultural activities will enchant the audience, including Venice-style masquerade ball, Italian food and wine appreciation, and Italian film day. In addition, citizens may have chance for a lucky draw to win free Changsha-Milano airline tickets.