Pet Economy Thriving in Changsha

Editor:张焕勤
Source:english.rednet.cn
Updated:2018-01-04 10:24:21

  双语|星城“它经济”撩人 蓝海商机多

  [Bilingual Reading] Pet Economy Thriving in Changsha

二姐张歆艺与“嘟嘟”的暖萌互动。(图片来源:红网综合)

  亲,有没有被星宠互动真人秀《萌主来了》圈粉?微博人气博主“回忆专用小马甲”你晓得啵?那“国民老公”王思聪的爱犬王可可“狗生赢家”涅?没错,我们来聊聊大长沙与汪星人、喵星人那些的七七八八。

  Buddies, have you seen the Chinese celebrity-pet interactive reality show, or concerned about popular Chinese Weibo blogger, or been conquered by Sephirex Wang’s cute dog? Yes, here we will share something interesting about pet economy in Changsha.

 

  ★★★★口碑大数据:长沙人宠物店花销多过美容院

  Koubei Big Data:Changsha people consume more in pet store than beauty salon.

据2018年1月1日口碑平台最新发布的2017年消费数据显示,长沙线下消费总额全国排名第28名。其中,2017年宠物相关消费的增长高达10倍。长沙人带爱宠到宠物医院或宠物店,平均每次都要花掉379元,比长沙人平均在美容院花的296元,还要高28%。“宠物经济”成了线下市场新的消费增长点。(图片来源:三湘都市报)

  According to 2017 consumption data released by Koubei platform, Jan. 1 2018, Changsha’s total offline consumption 2017 ranks top 28 across China. Changsha people consume more in pet store/hospital than beauty salon. Pet economy has become a new point of consumption growth in Changsha offline market.

宠物消费节节攀升,不再局限于传统的宠物粮食、美容、玩具。针对宠物的消费服务市场在不断细分完善,吃喝玩乐很讲究、智能陪护拍写真……宠物消费全新升级,在长沙次第开花。(图片来源:三湘都市报)

  In addition to well-known pet economic chains such as pet feeding, pet hospital, pet beauty store, pet food store, etc., consumption of pet economy is updated successively in Changsha.

 

  ★★★宠物陪护:职业遛狗师月入过万。

  Pet Training: Professional dog walker to train dogs’ socialized habits.

长沙职业遛狗师,专门帮助养狗人士遛狗,同时帮助它们进行“社会化训练”。图为2017年10月27日,职业遛狗师彭群凌正在为客户遛狗(图/潇湘晨报记者杨旭)。

  Changsha professional dog walker Peng Qunling walks and trains dogs for dog owners, earning over 10,000 yuan/month.

 

  ★★★猫咖啡馆:请宠物帮忙赚钱。

  Cat Cafe: About 10 cat cafes in Changsha.

传统咖啡店遇冷,长沙咖啡馆业态升级,请来猫咪帮忙,长沙“猫咖”已有约10家。一边用餐一边与各个品种的猫咪来个近距离接触的“猫咖”也开始成为时尚新贵。图为消费者在店内享受与猫咪的美好时光。(图片来源:三湘都市报)

  In the prevalence of Intimate Economy, Changsha cafe industry has been updated and about 10 cat cafes operate in Changsha. Enjoying coffee while playing with cats has become a fashion in Changsha.

 

  ★★★宠物摄影:长沙至少开了七八家店。

  Pet Photography: At least 7 or 8 pet photography stores in Changsha.

长沙小狐狸宠物摄影机构工作室负责人吴涛透露,工作室2017年2月中旬开业后,7个月时间已为数百只萌宠拍了写真。吴涛坦言,宠物摄影在一二线城市渐趋火爆,长沙还刚刚兴起,但至少也开了七八家店。

  According to Wu Tao, head of Changsha Fox Pet Photography Studio, they had photographed for hundreds of pets for seven months since their opening in Feb., 2017; pet photography has become more popular, at least 7 or 8 such stores in Changsha now.

 

  ★★★宠物寄养:家庭寄养也玩“共享”。

  Pet Boarding: Family-based pet boarding App thrives in Changsha.

随着春节临近,长沙宠物寄养市场开始供不应求。近年出现的单间、家庭寄养方式备受青睐。而以宠物寄养为内容的公众号和App也越来越多。(资料图片)

  As the Chinese Spring Festival approaches, Changsha pet boarding market faces short supply. In recent years, single-room and family based pet boarding service has been highly favored, while pet boarding oriented Wechat official accounts and App grow more and more.

“小狗在家”是国内首款以家庭式宠物为切入点的互联网宠物服务平台,宠物主人可通过小狗在家APP查看附近的寄养家庭来寄养宠物,寄养家庭可以通过照顾别人的宠物赚取一定的收入。(小编微信截图)

  “Gog at home”, the first pet family boarding service online platform in China, can help pet owners to find suitable families nearby providing pet boarding service; the pet boarding family can make money by fostering pets for pet owners through “Gog at Home” App.

 

  ★★★★长沙宠物经济方兴未艾 行业蓝海商机多

  Pet economy: Lots of commercial opportunities in Changsha

 

“宠物行业经济的活力在于情感消费。”长沙星星小院流浪动物领养屋负责人孔丹妮表示,宠物经济火热的背后是生活水平的提高、喂养理念的悄然改变。作为前所未有的新消费,“它经济”在长沙尤其是年轻人群中方兴未艾,灿若朝霞之初起,行业蓝海商机多。(微博截图)

  Head of Changsha Star Stray Animal Adoption Agency Kong Danni stated that, the vigor of pet economy lies in emotional needs. Pet economy thriving reveals living standard improving and change of pet fostering concept. New consumption of pet economy is just unfolding in Changsha, showing lots of commercial opportunities.

  编译:张焕勤 文字来源:三湘都市报、红网