Zhang Kewei: influential figure in Hunan wine industry

湘窖总裁张可为先生。
Mr. Zhang Kewei, president of Xiangjiao Wine Industry 

Zhang Kewei is an influential figure in Hunan wine industry. In May 2016, he took up the post of president of Hunan Xiangjiao Wine Industry Co., Ltd.

He set up Hunan’s largest scale wine store Xuanyuan Jiu Ku and initiated Hunan Vintners Alliance. As chairman of Changsha Research Society of Wine Industry, he has devoted to ecological wine industry building and local liquor brands development.

Transforming from a distrituor to a production and marketing president, Zhang Kewei believes that his mission of sharing and publicizing wine culture never changes.

In this August, Zhang Kewei will promote the new liquor product Xiao Zuan.

Original Link: 【遇见大咖】张可为：从经销商转型品牌商使命没有变

张可为是湖南酒界大咖。今年5月，张可为出任湘窖酒业总裁。他一手创办的“轩辕酒酷”是湖南最大规模的专业名酒卖场；他还是湖南酒商联盟的首席发起人，是中国首家酒业研究会长沙酒业研究会的会长，一直致力于打造生态酒圈，抱团支持本土白酒品牌发展。

从酒类经销商老板华丽转身到酒类产销企业总裁，张可为说，自己的使命依然没有改变，酒是有灵魂的，分享和传播酒文化是永远的使命。他的最新力作是瞄准小酒市场，八月将推精品“小钻”。