Hunan Provincial Department of Commerce delivered 2018 Hunan E-Commerce Report, on April 10. Hunan's e-commerce trading volume reached to 1,062.3 billion yuan in 2018, with a year-on-year increase of 27.12%. It is the first time of exceeding 1 trillion RMB. According to the report, shoes and hats, virtual goods, food and beverages, home furnishings and maternal and child products ranked among the top five online retail sales, and other online retail sales doubled including local retail, medical and healthcare.
Changsha, Zhuzhou, and Xiangtan have obvious leading advantages for 75% of Hunan province's total e-commerce. Among them, Changsha's e-commerce trading volume is 652.679 billion yuan, accounting for 61.44% of Hunan.