Knowing All about Hunan

Global Dealers Summit Reveals International Look of SANY

Editor:李莎宁
Source:English.rednet.cn
Updated:2019-10-30 09:06:17

10月29日,以“突破、增长、共赢”为主题的三一集团全球代理商峰会在长沙隆重举行。

On October 29, SANY Global Dealers Summit themed on “breakthrough, growth and win-win”, was held in Changsha.

来自美国、德国、法国、印度、科威特、泰国、印尼等近百个国家和地区的400多位代理商客人齐聚一堂,与三一高层“面对面”,共谋海外市场营销之策,共商多赢发展大计。期间,三一向24家优质代理商颁发了表彰,开启国际化征程新篇章。

More than 400 representatives of SANY dealers from nearly 100 countries and regions, such as the United States, Germany, France, India, Kuwait, Thailand, Indonesia, etc., attended the Summit to have“face-to-face talk with SANYsenior management, discussing overseas marketing strategies for the purpose of win-win development. During the Summit, SANYgranted awards to 24 excellent dealers, thus kicking offa new chapter in its international development.

三一集团董事、三一重工总裁向文波,三一集团董事、三一重卡董事长梁林河,三一集团董事、三一重机董事长俞宏福,三一重工国际总部总监周万春等出席峰会相关活动。

The Summit was also attended by Xiang Wenbo, Director of SANY Group and President of SANY Heavy Industry, Liang Linhe, Director of SANY Group and Chairman of SANY Truck, Yu Hongfu, Director of SANY Group and Chairman of SANY Heavy Machinery, and Zhou Wanchun, Director of SANY Heavy Industry, International Headquarters, etc.

寻求新的突破!三一要在各个国家成为第一品牌

Pursue new breakthroughs! SANY intends to become the leading brand in all countries in the world

本次峰会,来自近百个国家和地区的400多位代理商客人齐聚一堂。这不仅是历届峰会人数最多、规则最高、行程最长的一届,也是行业近年来规模最大的一次高端商务活动。

The Summit this year was attended by more than 400dealersfrom nearly 100 countries and regions.The Summit not only has the largest number of participants, highest level and longest duration among all the sessions, but also the largest high-end business activity in the industry in recent years.

在峰会主会场上,向文波作了主旨发言。

Mr. Xiang Wenbo made a keynote speech in the main venue of the Summit.

向文波首先代表集团董事会对大家的远道而来表示热烈欢迎,并对多年来给予三一的支持与信任表示衷心感谢。

First of all, Mr.Xiang Wenbo, on behalf of theBoard of Directors of SANY Group, extended a warm welcome to all participants who have traveled a long way, and expressed heartfelt thanks for the support and trust given to SANYover the years.

向文波指出,多年来,三一遍布全球的代理商伙伴为三一成为“一带一路”领军企业做出了突出贡献,通过共同努力,三一创造了历史最好的经营业绩,超千亿已成定局,海外品牌影响力不断扩大,国际化事业翻开了新的篇章。

Xiang Wenbo pointed out that over the years,SANY dealers across the world have made outstanding contributions for SANY to become a leading company in the Belt & Road Initiative. Through concerted efforts, SANYhas created the best business performance in history and will definitely surpass RMB 100 billion in total sales. As the brand’s overseas influence keeps expanding, SANY has opened a new chapter of its international business.

向文波说,国际化是三一的核心战略,三一会坚定不移推动,早日成为世界级的品牌。他希望,广大海外代理商伙伴珍惜与三一的合作机会,更加投入,更重视人才、服务和诚信,采取更加积极的行动,“中国的工程机械行业,是具有全球竞争力的行业。未来,我希望全球各个工程都将是中国的工程装备,而其中大部分是三一”。

Xiang Wenbo said that international development is the core strategy of SANY, which will unswervingly make international efforts to become a world-class brand. He hoped that SANY’soverseas dealers can cherish the opportunity of working with SANY while paying more emphasis on talents, services, and integrity, and taking more positive actions.“China’s construction machinery industry is a globally competitive industry. I hope that in the future, all projects in the world will use Chinese construction equipment, most of which are SANY products.”

周万春介绍了三一国际化发展战略规划。根据规划,三一集团将围绕重点市场突破,新品开发、渠道投入,提升数字化和服务化水平,力争用5年时间,将三一打造成为数一数二的世界级企业。

Zhou Wanchun introduced SANY’sinternational development strategic plan. According to the plan, SANYGroup will focus on key markets to make breakthroughs, develop new products and channels, improve the level of digitalization and service, and strive to build SANYinto a world-class leading enterprise in five years.

周万春表示,三一要在各个国家成为第一品牌,这是我们的事业,也将是各位的共同成功,祝愿大家共享三一品牌,共创新的辉煌。

Zhou Wanchun said that SANYwillbecome the first brand in all countries, which is the cause of SANY and the common success of all people involved. He wished that all share SANYbrand and create brilliance together.

当天下午,在泵送、重机、重起、港机事业部组织的国际化经营规划分会场,各单位的核心人员与海外伙伴们还就产品研发、市场策略、渠道提升等进行深入探讨。

On the afternoon of that day, in the sub-venues of international operation planning organized by the pumping, heavy machinery, heavy crane and port machinery business divisions, the core personnel of departments and overseas partners also made in-depth discussions on product R&D, market strategy, and channel improvement, etc.

热情的讲话、热烈的讨论,让广大代理商感触颇深,大家一致认为,这次峰会让彼此增强了互信,他们对三一国际化的发展方向更明确、信心也更足了。

The dealers were deeply touched by the warm speeches and hot discussions. They all believed the Summitenhanced mutual trust and made them more confident in the orientation of SANY’sinternational development.

保持持续增长!近三年复合增长率达20%

Growing continuously, SANYCAGR reached 20% in the past three years

2019年,是三一国际化发展的丰收年。峰会期间,亮眼的发展成果和未来的宏伟蓝图,让与会的代理商伙伴们倍感振奋。

SANY has made numerous achievements in international development in 2019.During the Summit, the dealers felt greatly encouraged by SANY’s exceptional development achievements and the grand blueprint for the future.

得益于品牌认知度、产品竞争力不断提升,今年上半年,三一国际业务收入约70亿元,同比增长约15%;全年有望突破25亿美元销售收入,再上新的台阶。

Thanks to the continuous improvement of brand cognition and product competitiveness, SANY made RMB seven billion revenues in the first half of this year in the international market, rising by 15% YoY; it is expected to make more than USD 2.5 billion sales revenues in the whole year, thus climbing to a new level.

据统计,近三年来,三一的海外复合增长率达到了惊人的20%,且每年利润增长都在30%以上,销售额连续6年过百亿,已在近30个主要国家的出口份额做到了第一,三一不仅在出口规模、增速稳居行业头名,而且三一的人均生产率和利润率均做到了世界领先水平。

Statistics show that in the past three years, SANYoverseas CAGR has reached 20%, whose annual profit growth has been standing at more than 30%. Its sales volume has exceeded RMB ten billion for six consecutive years. It has achieved the first export share in nearly 30 major countries. SANYnot only ranks No.1in the export scale and growth rate. Even more,SANY’sper capita productivity and profit rate have reached the leading level in the world.

值得注意的是,2019年,三一在印度、东南亚、非洲等传统核心国家巩固市场地位同时,在美国、欧洲、澳大利亚、俄罗斯等高端市场也保持了持续快速增长。

It is worth noting that in 2019, SANY has maintained rapid growth in high-market markets in the USA, Europe, Australia, and Russia while consolidating its market position in India, Southeast Asia, Africa and other traditional core country markets.

数据显示,仅今年1到9月,三一印度实现销售近15亿元,同比增长约20%,产品远销非洲、中东等地,“印度战略”成果显著。印尼大区销售近18亿元,同比增长25%。目前,在青山工业园、雅万高铁、德龙镍矿等项目上,都有超500台三一设备。

Data reveal that from January to September this year, SANY India made nearly RMB 1.5 billion sales, an increase of about 20% YoY. Its products are exported to Africa, the Middle East and other regions in the world. The “India strategy” is making remarkable results. SANY Indonesia sales approached RMB 1.8 billion, growing by 25% YoY. At present, there are over 500 SANYmachines working in Qingshan Industrial Park, Jakarta-Bandung high-speed railway and Virtue Dragon nickel mine among others.

在美国,三一今年实现销售近8亿元,同比增长84%,在本地化、产品适应性领域取得了长足进步。三一欧洲实现增长超50%,在今年德国宝马展上,更是一口气推出了13款全新挖机设备;此外,澳大利亚、俄罗斯等区域也分别增长67%、100%。

In the United States, SANYhas made sales of nearly RMB 800 million, an increase of 84% YoY. Besides, it has made great progress in localization and product adaptability. SANYEurope realized an increase of more than 50%. In BAUMA this year in Germany, SANY launched13 all-new excavators. In addition, SANY sales in Australia and Russia have risen by67% and 100% respectively this year.

目前,三一的混凝土机械稳居世界第一,挖掘机械销量有望在今年成为全球冠军,桩工机械、汽车起重机械、港口机械等出口行业领先。

At present, SANY’sconcrete machinery ranks first in the world. The sales of SANY mining machinery are expected to top the world. Besides, SANY also takes the leading place in the industry in exporting piling machinery, truck-mounted hoisting machinery, and port machinery, etc.

未来,三一将进一步加大国际化投入,提升国际化销售占比,打造一带一路的领军企业。

In the future, SANY will increase input in its international development, expand the proportion of international sales, and build a leading enterprise in the Belt & Road Initiative.

打造共赢局面!海外伙伴述说成功故事

Building win-win situation, SANY’s overseas partners tell stories of success

三一取得今天的成就,离不开每一位代理商和客户的大力支持,随着国际化进程的加速,三一海外经销体系也迎来了飞速发展,双方的合作共赢关系达到了前所未有的高度。

SANY’sachievements are attributed to the strong support from all dealers and clients. As SANY accelerates its international development, its overseas dealer system has also ushered in rapid development.Their win-win cooperation has reached an unprecedented height.

峰会期间,代理商代表还上台分享了与三一合作共赢的成功经验。

During the Summit, representatives of dealers also took the stage to share their experience in conducting win-win cooperation with SANY.

广大代理商认为,近年来,三一品牌的国际竞争力明显提升,集团对代理商伙伴的帮扶更加深入、高效,对市场的反应速度更快,并通过大量组织海外营销活动,邀请重点客户考察等,帮助大家发展了事业,真正体现了“共赢”的发展理念。

Thedealersbelieve that in recent years, SANY has considerably improved the international competitiveness of its brand. SANYGroup is providing deeper and more efficient assistance to dealers and making the quicker response to the market. By organizing a large number of overseas marketing activities and inviting key customers to visit China, SANYGrouphelpsthemdevelop their business, truly fulfilling the concept of “win-win”.

印尼PT. GAJAH UNGGUL公司董事长Susanto Wijaya说,公司2018年才成为三一的代理商,但仅用了一年时间就实现销售6000万元,牢牢占据了印尼代理区域65%的市场份额。

Susanto Wijaya, Chairman of PT. GAJAHUNGGULin Indonesia, said that the company became a dealer of SANYin 2018.It spent one-year achieving sales of RMB 60 million, thus firmly taking65% of the market share in its dealer territory in Indonesia.

柬埔寨国拓总经理Mr.Tang分享,国拓与三一长达八年的友谊,换来了公司前所未有的发展。2019年,在三一品牌的加持下,公司实现销售近4000万,同比翻了三倍,是柬埔寨同行增长最快的企业。

Mr. Tang, General Manager of SANY dealer in Cambodia, said the eight-year friendship between SANY and his company has resulted in the unprecedented development of the company. In 2019, with the support of SANY, his company achieved sales of nearly RMB 40 million, tripled YoY. His company is the fastest-growing company among its competitors in Cambodia.

晚宴上,三一向24家优质代理商伙伴获得殊荣颁发了2018年优秀营销奖、优秀服务奖、“双优奖”和年度“双冠王”表彰。

At the dinner, SANY gave the 2018 Excellent Marketing Award, Excellent Service Award, Double Excellent Award and the Double Championship Award for the Year to 24 best-performing dealers.

据悉,目前,三一已在全球100多个国家建立了本地化的经销体系,海外优质代理商超过300家,为行业最多。完善的经销体系让三一国际化焕发了新的生机与活力。

It is reported that SANYs established a localized distribution system in more than 100 countries around the world. It now has more than 300 overseas premium dealers, the most in the industry. The perfect dealer system has brought new vitality and vigor to SANY’s international development.

无论是老朋友还是新朋友,所有的三一人和三一代理商都怀揣同一个梦想,那就是让三一的设备遍及全球,让三一品牌享誉世界。

All friends of SANY, both old and new, share the same dream. They will make SANYequipment spread all over the world and help the SANY brand enjoy great fame in the world.

向文波坚信,在代理商共同努力下,三一品牌一定会更加响亮,三一也会为全世界提供更高品质的产品、更优质快捷的服务,为大家创造更多的价值。

Xiang Wenbo firmly believes that with the concerted efforts of dealers, SANYbrand will be more famous. SANYwill also provides the world with higher quality products, better and faster service, and create more values for everyone.