Hunan collaborates with South Korea and France in animation and game industry

The China-South Korea-France animation and mobile game industrial cooperation conference is hosted by the Publicity Department of the CPC Hunan Provincial Committee, the CCPIT Hunan Sub-Council, and the Hunan Culture and Tourism Department. It aims to promote Hunan’s outstanding animation and game programs and derivative products to South Korea and France, and meanwhile, facilitate communication with more foreign enterprises and organizations, in a bid to help Hunan-based animation and mobile game producers explore international market.

Both online and offline forms, predominantly online form, were adopted. Twenty Chinese, 7 South Korean, and 10 French animation and mobile game enterprises held online presentations and discussions on technology introduction and transformation, and joint development. Several latest original animation and mobile game programs were unveiled, and products of the participating enterprises were presented.

During the conference, 20 Hunan enterprises reached agreements with South Korean and French enterprises and associations. Their cooperation will cover a wide range of fields, including animation and mobile game collaborative creation; authorization for distribution and operation; derivative product production and promotion; dynamic motion capture and rendering technology research and application; Hunan Animation Month, animation and game carnival, and animation and game theatre; animation and game music operation and cooperation; and, study tours and trainings for animation and mobile game personnel. The total value of the cooperation and intended investment projects exceeded 200 million yuan.

In recent years, a number of domestically, even internationally, competitive enterprises in animation and mobile game had emerged in Hunan, creating a batch of original brands. The animation and mobile game industry boomed. In 2020, there were 2,168 animation and game operation organizations across the province. The annual output value of animation and related business exceeded 37.04 billion yuan, making a year-on-year growth of 10.57%. In the first half of this year, Hunan’s output value of these business had reached more than 21.56 billion yuan, increasing by 23.6%.