Knowing All about Hunan

2022 Hunan online lunar new year's shopping festival to kick off

Source:China Daily
Updated:2021-12-29 16:01:11

The 2022 Hunan Online Lunar New Year's Shopping Festival will be launched on January 11, 2022. It is hosted by the Hunan Department of Commerce. Following the government-guided, enterprise-oriented, and market-driven principle, the event will motivate strength of all walks of life to create a bustling consumption atmosphere online, and a safe and convenient online consumption environment.

A “Hometown Product” livestreaming marketing festival, a part of the event, will invite dozens of Chinese top livestreaming hosts, starts, and local internet celebrities, to participate, and provide more than 100 quality hometown product brands and Hunan’s featured agricultural products. Meanwhile, the Department of Commerce will organize sub-venue activities in cities and prefecture where conditions permit, to highlight Hunan characteristics, expand influence, and recommend Hunan’s featured activities and products.

The event will be launched at the Mango Public Livestreaming Base. A 7-day livestreaming marketing activity will be held then. Booths of cities and prefecture will be arranged at the Hunan Gaoqiao Grand Market to realize online and offline interaction. A long-term mechanism of Lunar New Year’s Shopping Festival will be built in collaboration with Hunan-based e-commercial platforms, such as Xingsheng Youxuan group-buying brand, Friendship & Apollo, and Happigo, to organize serial activities of New Year project promotion.

Translator: Pang Yuehui