Hunan Has Four New National Nighttime Cultural and Tourism Consumption Clusters

The Ministry of Culture and Tourism announced a list of the third batch of national nighttime cultural and tourism consumption clusters on January 25. Zhuzhou City's Shennong Town Scenic Area, Hengyang City's Nanyue Ancient Town, Zhangjiajie City's 72 Unusual Houses, and Chenzhou City's Beihu Cultural Tourism Business District were included in the list. 

The photo shows Shennong Town in Zhuzhou. (Photo/Gu Pengbo and Zhang Mi, Hunan Daily)

With the theme centered around Shennong culture, Shennong Town Scenic Area is composed of a forest night economy demonstration block, Huachen·Chinatown, and Zhujiang South Road Commercial Street. The scenic area is a good place for cultural tourism and nighttime consumption.

Nanyue Ancient Town is a China-chic town with an immersive experience of traditional Chinese culture. The scenic area offers major cultural tourism activities during nighttime including shadow plays, light shows, and garden parties. The night scenery here is full of antique beauty, allowing visitors to feel like they are stepping into the vibrant nightlife of the Han and Tang dynasties.

The 72 Unusual Houses in Zhangjiajie. (Photo/Fu Cong, Hunan Daily)

Recognized as the tallest building in Tujia style and the tallest stilted building in the world, the 72 Unusual Houses Scenic Area is characterized by folk performances and a variety of snack foods. The scenic spot also holds unique festive activities during traditional festivals. The area has become an important landmark for cultural tourism in Zhangjiajie.

Taking the Shuiyue Isle as the center, the Beihu Cultural Tourism Business District is surrounded by nighttime consumption centers such as Heping Night Market, Friendship & Apollo International Plaza, and Better Life Mall. The business circle integrates various forms of tourism consumption such as dining, shopping, and entertainment. Through this integration, the old business district is rejuvenated and infused with new energy.