Liuyang Fireworks Ignite Overseas Markets

Liuyang City, the "Home of Fireworks," produces 70% of China's exported fireworks. In 2024, the export value of the Liuyang's fireworks industry reached 6.58 billion CNY, a year-on-year increase of 24.9%.

"I saw a video of a flock of German consumers rushing to buy fireworks at 4:00 in the morning. The “Thunderbird” or Sound Rocket fireworks they eagerly purchased are produced by my company," said Mr. Tang, manager of a fireworks company in Liuyang. As one of the largest suppliers of fireworks to German supermarkets, this company exports more than 100 million USD worth of fireworks annually.

The Sound Rockets fireworks packages sell well in Germany.

The fireworks products exported to the EU mainly include Sound Rockets fireworks packages, combined fireworks, and toy fireworks packages. Among these, Sound Rockets fireworks packages are the most preferred by German consumers in the local supermarkets, according to Tang.

"The German people always celebrate New Year's Day with fireworks. Adults prefer Sound Rockets fireworks and combined fireworks, while kids like toy fireworks," said Tang. The German supermarkets enforce strict safety regulations for fireworks products, which must meet the first and second safety levels.

Fireworks exports in 2024 have surged more than 15% over the previous year, noted Tang. With a steady growth in overseas market demands, European dealers sold out of their stocked fireworks in 2024, and placed more orders in November. It is estimated that fireworks exports will keep rising in 2025.

A Dutch internet-celebrity purchases a stack of Liuyang-made fireworks products. 

"Our 'Da Di' combined fireworks are rather beautiful. They are preferred by German consumers, with the annual sales amounting to millions of CNY, " said the manager of a producer of exported fireworks in Liuyang. This company's fireworks products have been sold to the U.S.A, the EU, Russia, and other countries and regions.

In 2024, a fireworks trading company in Wenjiashi Town in Liuyang received foreign trade orders worth 150 million CNY, up 25% over the previous year. 80% of its fireworks were exported to the U.S.A and the EU.

Liuyang-made fireworks sold in the Dutch market.

"More than 100 containers of fireworks were delivered to Germany and the Netherlands, with a total value of tens of millions of CNY, " said the manager of the fireworks exporter.

As major European countries that enjoy fireworks have cancelled their fireworks bans, European markets have resumed, said Wen Guanghui, chairperson of the export division of the Liuyang Fireworks and Firecrackers Federation. Europe and the U.S.A are the major markets of Liuyang's exported fireworks and firecrackers.

Wenjiashi Town, a key exporter of Liuyang fireworks, has made its main business revenue with fireworks exports hitting 1.06 billion CNY in 2024, increasing 35.7% year on year and accounting for 20% of Liuyang's fireworks exports. Among 44 fireworks companies around the town, 39 are engaged in export trade.

Liuyang's Wenjiashi Town is a key exporter of Liuyang fireworks.

"About 70% to 80% of the fireworks on the German market are produced in Liuyang," said the manager of a fireworks manufacturer in Liuyang. Liuyang fireworks are regarded as superior in quality control, design, and environmental protection.