Knowing All about Hunan

Small Towns & Big Business: Chinese bayberry products sell well

Editor:李莎宁
Source:English.rednet.cn
Updated:2019-08-18 16:25:33

Hunan Province released the first list of agricultural characteristic towns on July 31, and 10 towns with great characteristics of agricultural industry stand out and become the focus of society. What makes towns different from other places? The column“Small Towns & Big Work” will report these towns by Rednet.

5f1760b8-d01c-4a75-92db-83db648dccc5.jpg

Aoshang Town produces great Chinese bayberry due to its humid climate, fertile soil, abundant rainfall, and unique ecological environments. Though the fruit has been cultivated for more than 2,000 years, it was only known and sold in the mountains around the towns in Jingzhou County before 2014, Huaihua City.

"We could only sell it in local areas near roads before 2014, none of the product was sold through the internet," Zhao Chunhui, the mayor of Aoshang Town, said that now all people in China can buy and enjoy the delicious taste of waxberry online.

Today, the town has a planting area of 38,000 mu of Chinese bayberry, with an annual 12,000 tons output of fresh Chinese bayberries and a sales income of 240 million yuan. In addition, Aoshang Town has also introduced a number of bayberry processing enterprises to process products such as bayberry wine and candied fruit, with an annual output value of 650 million yuan.

3c8df4e8-b8c6-4fc2-8148-c83f88badabb.jpg

In recent years, Jingzhou has invested a lot in e-commerce and storage and transportation. At present, Jingzhou's Chinese bayberry storage and transportation technology have reached an advanced level in China with 0.4 million tons of annual distribution capacity of cold chain logistics.

986dd584-3991-41c4-ba4e-6045f2e9c292.jpg

On the modern production line, the fresh fruits of bayberry are processed into bayberry wine. The products are mainly sold in China and exported to Europe.

0bc8063f-7b5c-4cb0-9d3b-7f0d28b01045.jpg

Jingzhou gives full play on the rich cultural resources of Miao and Dong ethnic minority groups, focusing on the tourism for experiencing Chinese bayberry harvesting and local folk customs. Since 2013, the Chinese Bayberry Festival is held every year to promote the integration of local tourism and the bayberry industry.

Link:

小镇大业①丨山沟沟里挂“金果”,富了村民甜了生活

Small Towns & Big Business: yellow peaches bring sweetness for people in Yanlin County

小镇大业②| 柏加90%以上的人从事花木业 年销售额达40亿元

Small Towns & Big Business: annual sales of Baijia Town's trees get 4 bln yuan

小镇大业③丨汝城泉水镇:产业“火辣辣”,心中有“椒”傲

Small Towns & Big Business: Quanshui Town's pepper business is hot

小镇大业⑧|一兜芥菜各国讨喜,村民增收建起“小洋楼”

Small Towns & Big Business: good leaf mustard sales make farmers' living

小镇大业⑩|“土气”杨梅让这里“扬眉吐气”

Small Towns & Big Business: Chinese bayberry products sell well